Design Cares presents Kaleidoscope of Dreams to benefit St. Jude Children’s Research Hospital

From the press release,

Design Cares presents Kaleidoscope of Dreams to benefit
St. Jude Children’s Research Hospital


WHO: Event Co-chairs Reynaldo Davis Carter and Dawn Gallagher with St. Jude Children’s Research Hospital have come together to bring us the third annual DESIGN CARES for St. Jude Children’s Research Hospital. Supporting that team is the entire fashion industry, having generously donated beautiful designer gowns and auction items for Design Cares 2009. About St. Jude: St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family’s inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. For more information, please visit www.stjude.org.


WHAT: Design Cares is a fashion event for St. Jude Children’s Research Hospital. DESIGN CARES 2009 will feature a runway show of exclusive evening gowns by the world’s leading designers including, but not limited to: Adrienne Landau, Carlos Alberto, Carolina Herrera, Catherine Malandrino, Chado Ralph Rucci, Diane Von Furstenberg, John Galliano, Maggie Norris Couture, Marc Jacobs Collection, Matthew Williamson, Neil Bieff, Nicole Miller, Vera Wang, and Yigal Azrouel. Every dress will be auctioned off at the event and online to benefit St. Jude Children’s Research Hospital®, one of the world’s premier pediatric cancer research and treatment centers.

New for 2009 are several elements to Design Cares. First, is Models of Hope, whereby socials and celebrities will model the gowns in a runway-walk-a-thon for St. Jude Design Cares. Much like any walk-a-thon, Models of Hope are equipped with donation forms to accept pledges for their runway-walk. Second, is the theme Kaleidoscope of Dreams: “Kaleidoscope” because the show is made possible by the charitable efforts of so many participating parties and designers coming together; and “Dreams” because 2009 will truly be a Dream Come True for two young girls, and current St. Jude cancer patients who wish to be fashion designers when they grow up. Design Cares has paired these girls with designers Christian V. Siriano (winner, Project Runway Season 4) and Tian Justman (emerging designer and former St. Jude patient and cancer survivor, www.tianjustman.com), who will reinterpret the children’s gown drawings for the runway.


WHERE: Armory, 26 Street and Lexington Avenue; Manhattan, New York


WHEN: April 30th, 2009, 7:00 p.m.


WHY: Because fashion can and does give back!
“Finding Cures. Saving Lives.” - St. Jude Children’s Research Hospital


FOR TICKET INQUIRIES: Leanne Stella; ALSAC / St. Jude Children's Research Hospital; 212.239.3239; leanne.stella@stjude.org

FOR PRESS & SPONSOR INQUIRIES: Bianca Sultana /// Naomi Watts
lmg:bs public relations
bianca@biancasultanapr.com /// nwatts@launchmediagroup.com
646.331.8167 /// 212.544.0508